It’s all about the people
Introducing EO is a transition not a transaction. The Eternal Business Consultancy exists because we believe that done right EO can change the lives of both selling owners and the team taking the business forward. Take it from two people who’ve actually done it!

Transition not transaction
We design transitions that are right for selling owners and excite the leaders and teams who remain. We offer best practice learning and training that empowers senior managers, Trustees and Councils to turn on EO and drive future business success.
We have helped transition dozens of businesses into EO. Chris transitioned his own business into EO and Campbell successfully ran an EOT-owned advisory business for eight years. We hold multiple roles as Independent Trustees and non-executive directors in EO firms.
We hope our clients take comfort and confidence from our unique support transitions and training offer, blending hard-earned owner-manager-governance experience with specialist legal, accounting and technical EO knowledge and insights.

Campbell McDonald
Managing Director
Campbell McDonald is the MD of the Eternal Business Consultancy and has worked with and for EO businesses since 2008. He has supported dozens of teams to transition into EO models and turn ownership culture into successful business performance.
Campbell McDonald is also Chief Executive of independent charitable think tank Ownership at Work which promotes the impact of sharing ownership and participation in the workplace, and recently published the EO Knowledge Programme, the UK’s largest ever study into the social and economic impacts of employee ownership (EO).
Campbell is former founder-MD of EOT-owned advisory firm Baxendale and is currently the Independent Trustee at multiple EO businesses. Campbell is also an Executive Fellow at Rutgers University’s School of Management and Labour Relations’ Institute for the Study of Employee Ownership and Profit Sharing.
Chris Budd
Founder
Chris Budd is one of the UK’s specialists in employee ownership for the SME market and the founder of the Eternal Business Consultancy.
Chris sold a majority of his financial planning business, Ovation Finance Ltd, to an Employee Ownership Trust (EOT) in March 2018. Following the sale, Chris researched EOTs and created a model for an EOT transition which he captured in a book which provides a guide for owners considering employee ownership: The Eternal Business (published by Harriman House).
Chris is the author of six books (including the Eternal Business) and lives in Somerset with his family and too many guitars.