Everything you need to improve your EO performance

We ensure you get the best out of your EO model with our unique range of insights, tools and training, all designed and delivered by experts.

Improve EO, Business women with Glasses

Improve your EO performance

STEP 1

Specialist training

Every EOT-owned business needs confident, capable Trustees, Boards, Directors and senior leaders and employee reps and councils. We deliver nationally-recognised training to provide the knowledge and skills needed for these specialist roles and functions. We ensure all the key players in company decision-making and governance understand EO core practice, including sharing information, influence and reward.  

“The most comprehensive, relevant and engaging training I have received in many years. The depth of knowledge that Campbell has in all things EO is staggering – it isn’t mandatory, but it should be.”

Tom Berry | Director, Be Less Beige

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STEP 2

Activate your EO

We give operating boards and senior leadership teams practical insights and tools to get the most out of EO. Data tells us EO done right drives improved company performance, but it doesn’t happen by accident. Drawing on best practice from across the sector, we show you how to activate EO in 10 critical steps, including identifying unique points of ownership difference and switching on ‘final mile’ owner behaviours.

“This brought all the elements of EO management practice together for the first time in a way that made sense – it was incredibly useful. I’d recommend it to anyone in a management role in an EO business.”

Ann-Marie Conway | Associate Director, Seetec

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STEP 3

Take our EOT MOT™

Could your EO model do with an injection of energy and fresh ideas? Are you struggling to see all the benefits and behaviours you expected? We assess your EO strengths and weaknesses and offer best practice insights on how to drive EO improvements, including on sharing information, influence and reward; on healthy EOT governance; and leadership and promoting active owner contribution.

“Campbell has brought fresh energy and clarity to our employee ownership journey. His simple, dynamic approach has really helped us re-ignite the purpose and potential of our EOT at Connick Tree Care.”

Dan Pennington | MD, Connick Tree Care

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STEP 4

Turn on owner mindset

Learn how to get your team excited about being employee owners. Drawing on proven practice from across the sector, we share how EO can unlock the energy, ideas and commitment of colleagues. We show you how to identify points of ownership difference that people value and get clarity on the ‘final mile ownership behaviours’ that will drive business performance (these are slightly different for every business).

We share best practice on how others have tackled team scepticism and indifference particularly in younger colleagues; and reveal how to move past a standard ‘suggestion box’ approach to encourage owner innovation and contributions.

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STEP 5

Join the EO Centre™

The EO Centre gives you 24/7 answers to all your EO questions. A low-cost monthly subscription brings access to tools, templates and practical EO insights. Members get free monthly drop-in sessions to put their latest queries to established EO experts. Resources include bitesize action guides and simple explainers for technical issues like disqualifying events or EOT bonus; through to tutorials sharing best practice on topics like employee voice and ownership culture.

The EO Centre is a collaboration with Sue Lawrence, founder of Independent Directors & Trustees and launches in early 2026. Join the early bird register for subscriber offers.   

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STEP 6

Discover your eoQ™

The eoQ is a simple way to understand the effectiveness of your EO model. Delivered in collaboration with GreatEO. and the eoa, the eoQ provides weighted scores across areas of common EO management practice, giving decision-useful data most EO businesses completely lack. A bespoke report sets out your EO strengths and weaknesses, identifies any disagreement about what EO means in your business, and provides leaders, Trustees and Councils with actionable insights to improve EO performance.

Our eoQ projects are delivered by nationally-renowned EO experts who access best practice from across the sector to help you get the most from your EO. 

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Campbell and Eternal Business Consultancy have been instrumental every step of the way. They provided invaluable advice on making the EOT model work for us, expertly guiding us through the entire process, from structuring the deal and planning for succession to the crucial task of communicating the change to our team.
— Mike Vickery
MD, Coffee Bay
Campbell and his team are experts in all aspects. They understood the process and all legal aspects brilliantly but overlaid that with lots of practical advice about how to make an EOT work in the real world, combined with a deep understanding of the essential role company culture and values play in making the transition a success.
— Sarah Jennings
CEO, Oban International
Having Campbell by our side was absolutely invaluable. His calm guidance, expert coaching, and deep insight helped us navigate the complexities with confidence. He not only highlighted the right steps to take but also steered us away from potential pitfalls.
— Anne Bowes
MD, Lawrence Clarke Ltd
Campbell has brought fresh energy and clarity to our employee ownership journey. His simple, dynamic approach has really helped us re-ignite the purpose and potential of our EOT at Connick Tree Care.
— Dan Pennington
MD, Connick Tree Care
Campbell has built up the confidence of our Trust Board and been instrumental in helping to activate our employee ownership model.
— Dave Mann
Chief Executive, dxw
The most comprehensive, relevant and engaging training I have received in many years. The depth of knowledge that Campbell has in all things EO is staggering. I would recommend any vendor, trustee or advisor to go through a session with Campbell – it isn’t mandatory, but it should be.
— Tom Berry
Be Less Beige
Going through the Eternal Business Programme meant that when we met with the lawyers many of the decisions were already taken saving us a lot in legal fees.
— Chris Jordan
Director, Heron House Financial Management
Can I say what an excellent piece of work the course is? It’s been absolutely invaluable in helping our transition to an EOT, particularly in winning “hearts and minds” of the team.
— Perry Kerr
Owner, Bristol Business Centre
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