Everything you need to become successfully employee owned

We can help you introduce EO or improve your EO performance. We offer practical, actionable EO insights delivered by highly experienced experts.

SME business owner happy with her employee ownership training

How we can support your EO journey?

Assess your EO feasibility

Explore Introduce EO

Our one-stop EO transition helps you assess feasibility and put in place an Employee Ownership Trust with seamless expert support from start to finish, including legals, accounting, succession planning and business continuity.

Explore Introduce EO

Get the most from your EO

Explore Improve EO

Get the most from your EO with our unique range of expert advice, including our EOT MOT™, Activate EO™ system for managers, Ownership Difference Mindset™ for teams, and specialist training for key roles and functions.

Explore Improve EO

Work with experts – we’re EO geeks and proud of it!

Eternal Business is run by Campbell McDonald and was founded by Chris Budd.

Campbell is one of the UK’s best known EO specialists. Since 2008, he’s been an expert advisor working with hundreds of teams to introduce EO, switch on behaviour change and drive exceptional performance. He’s run an EOT-owned business, is a Trustee for multiple EO companies, led the research team that delivered the 2023 EO Knowledge Programme and is a passionate EO advocate at home and abroad.

Chris sold his financial advisory firm to an EOT in 2017 and promptly wrote a book about why every business owner should consider EO. He has been an enthusiastic promoter of EO ever since and set up the Eternal Business Consultancy to help companies who wanted to follow the same path. He specialises in coaching exiting vendors and founders through leadership succession.

Both Campbell and Chris believe that EO done right can protect legacy whilst giving selling owners fair value and change the lives of the whole team taking the business forward.

Read Our Story
Employees collaborating during an employee ownership training session
Campbell and Eternal Business Consultancy have been instrumental every step of the way. They provided invaluable advice on making the EOT model work for us, expertly guiding us through the entire process, from structuring the deal and planning for succession to the crucial task of communicating the change to our team.
— Mike Vickery
MD, Coffee Bay
Campbell and his team are experts in all aspects. They understood the process and all legal aspects brilliantly but overlaid that with lots of practical advice about how to make an EOT work in the real world, combined with a deep understanding of the essential role company culture and values play in making the transition a success.
— Sarah Jennings
CEO, Oban International
Having Campbell by our side was absolutely invaluable. His calm guidance, expert coaching, and deep insight helped us navigate the complexities with confidence. He not only highlighted the right steps to take but also steered us away from potential pitfalls.
— Anne Bowes
MD, Lawrence Clarke Ltd
Campbell has brought fresh energy and clarity to our employee ownership journey. His simple, dynamic approach has really helped us re-ignite the purpose and potential of our EOT at Connick Tree Care.
— Dan Pennington
MD, Connick Tree Care
Campbell has built up the confidence of our Trust Board and been instrumental in helping to activate our employee ownership model.
— Dave Mann
Chief Executive, dxw
The most comprehensive, relevant and engaging training I have received in many years. The depth of knowledge that Campbell has in all things EO is staggering. I would recommend any vendor, trustee or advisor to go through a session with Campbell – it isn’t mandatory, but it should be.
— Tom Berry
Be Less Beige
Going through the Eternal Business Programme meant that when we met with the lawyers many of the decisions were already taken saving us a lot in legal fees.
— Chris Jordan
Director, Heron House Financial Management
Can I say what an excellent piece of work the course is? It’s been absolutely invaluable in helping our transition to an EOT, particularly in winning “hearts and minds” of the team.
— Perry Kerr
Owner, Bristol Business Centre
Please subscribe for EO updates,
news and advice